KENYA: Mobile money expo upcoming
- Posted on Wednesday 4 May 2011 - 13:54Evans Wafula, AfricaNews contributor in Nairobi, KenyaNairobi, the capital of East Africa nation of Kenya, is set to host the MMT Africa conference and expo. The conference is expected to attract more than 400 top industry experts, including service providers, banks, central banks and technology vendors.
The event comes as MMT Africa professionals reveal interesting trends in the mobile industry. MMT Africa project director Andrea Monteiro says while mobile money transfer is becoming increasingly important as a revenue generating activity for companies, hick-ups with financial regulators are still a cause for concern.
”More than 75% of those polled said mobile money services had become more important for their companies while more than 55% said MMT had become significantly more important as a source of revenue,” Andrea Monteiro, said.
However, the survey also highlights that the lack of education amongst consumers about the use of MMT technology was a still a concern, according to Andrea.
Among those polled on how advanced customer awareness was, more than 30% of those polled said it was very poor, 25% moderate and just over 30% thought it was advanced.
“Awareness, use and knowledge of mobile money services - even though Africa is home to some of the world's pioneering mobile money initiatives - is still one of the key challenges in educating people about the benefits of mobile money and encouraging service uptake and usage,” she said.
_footer
Jansweg 42E 2011 KN Haarlem the Netherlands
T: +31(0)235428366 E: info@voamf.org
T: +31(0)235428366 E: info@voamf.org

